MEDIATING ROLE OF WORKPLACE ISOLATION AND MODERATING ROLE OF WORKPLACE INTEGRATION BETWEEN ENTERPRISE SOCIAL MEDIA AND EMPLOYEES’ PERFORMANCE

The companies typically use enterprise social media to enhance employee performance of its employees. This study's objective is look into mediating role that workplace isolation plays on connection between ESM and Employee Performance. researcher explores linkage among moderated by integration. A cross-sectional survey template was used guide analysis. research's information gathered from public private in the telecom sector are involved offering goods services their consumers. study carried out with quantitative method approach. total 375 respondents participated convenient sampling used. PLS3 analyses demographic data SPSS assess independent dependent variables. Thus, acts as a mediator Performance, having considerable impact both revealed how deployment affects worker productivity using exchange theory.